>>15627470>>15627698AEW's identity began as the anti-WWE promotion, and one of the biggest gripes fans had with WWE was the lack of blood, so them overusing it and draining it's cool factor was almost an inevitability.
They misunderstood the appeal, it's just a narrative device for cool visuals. It's not actually gritty or hardcore or gory, it's just some fucking blood you pussies.