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I don't like Punk, but it's a great heel line.
Taylor Swift is an untalented person who is popular with every woman on the planet because all her songs are every loser chick's inner monologue. Nothing is Taylor Swift's fault. Everyone is out to get her. Every man she's ever dated is a piece of shit. Men who won't date her are also pieces of shit. She writes hit songs about how her life is collapsing around her while IRL she's actually 3 years into a giant fucking international tour that's making her billions of dollars.
Punk is saying he's that for loser men. It's a great heel line because it's one of the most common criticisms of Punk, and it's 100% true. So leaning into it is bretty good heeling IMO.