>>15670635All other things being equal, NBA games will get a higher ad rate than cable news and pro wrestling for the same rating. Cable news has the reputation of being idle programming for old people, and pro wrestling has the reputation of being for lower-wage viewers who can't be effectively marketed to
It's a WWE problem they mitigate with LED ads, apron ads and other monetization along with TVPG rating. AEW mitigates with DraftKings billboards and picture in picture ads, but TV14 has consequences. UFC, Boxing and other "TV14" fight programming has ads splashed everywhere.
AEW's rating/ranking every wednesday must necessarily take all of this into account for everything other than bragging rights. There is no requirement that marketing firms must spend exactly 1/7th of their budget on Wednesdays, so if there's no show that meets their requirements, they will simply skip that night, lowering demand and dragging down ad rates for everyone.
