>>15730218It is wasn't even founded to beat WWE though.
It was literally created to spite Dave Meltzer and prove him wrong. Dave said no indie show could ever draw 10k.
So Cody created the first All In PPV event to do just that. And he did it. He made Dave eat shit. Then that made Dave horny seeing a Japan style show do 10k in America and from then on Uncle Dave's dick never left his hand as he jerked it for AEW from then on.
AEW and was quite literally created FOR Dave Meltzer. And it's why Dave defends it like it's his company.
It's also why AEW is so bizarre. It's designed for one guy. Dave Meltzer.