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So many normies want to have the lifestyle of influencers/creators they envy, so they emulate the behaviors and writing styles to feel like they're "managing their own brand" or "being a creator" or "networking." It isn't authentic at all, but when you remember that anyone with a phone thinks they can vlog from their car, it puts a lot in perspective. That Brian guy with Down's Syndrome who YouTubes about WWE probably is taking more from "wanting to be famous" rather than actually being driven to create.