>>15970444Even before the heel turn and the matches with Cena, they kept putting him in big matches he wasn't allowed to win, first with Punk, then in tag matches with the Shield. Even his match at Mania with Mark Henry, there's no reason they should've booked him to lose that one.
But remember how years later they were building a Ryback vs Rusev feud then it got dropped so Cena could feud with Rusev through to that year's Mania?