>>16076226In October 2024, the wrestling world witnessed a dramatic shift as WWE's NXT decisively outperformed AEW Dynamite in the ratings. On October 8, NXT attracted 874,000 viewers, while AEW Dynamite managed only 329,000. This pivotal moment not only marked a significant victory for NXT but also set the stage for the eventual decline and closure of AEW. A decade later, the events of that month remain a defining chapter in professional wrestling history.
A major factor behind NXT's success was WWE's strategic recruitment of international superstars. Giulia, a Japanese-Italian wrestler, was a standout addition to the NXT roster. Giulia chose NXT over AEW, citing AEW's crowd sizes being barely larger than Marigold's as a deterrent. Her debut at NXT No Mercy captivated audiences and brought a fresh, dynamic presence to the brand. Giulia's unique style and charisma resonated with fans worldwide, significantly boosting NXT's appeal and viewership.
Conversely, AEW focused on pushing Nyla Rose, a controversial figure in the wrestling world. Despite his impressive performances in the women's division and dedicated fanbase, AEW struggled to maintain consistent viewership. The October 8 episode of Dynamite, featuring Nyla Rose in a high-stakes match, failed to capture a significant audience. Even the most devoted AEW fans began to show signs of fatigue with the promotion's direction, with many switching to NXT to watch actual women wrestle instead.
Over the next few months, AEW faced increasing challenges, including plummeting viewership and financial difficulties. By 2026, AEW announced its closure, marking the end of an era in professional wrestling. In the meantime, Giulia quickly rose through the ranks, becoming one of WWE's top stars. By 2027, she had captured multiple championships and headlined several major pay-per-view events, solidifying her status as a legend of women's wrestling.
