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[spoiler:lit]AEW is the biggest example as to how in modern wrestling it's the brand that draws and not the wrestlers themselves. AEW procures a litany of top-shelf talent who are great wrestlers. But they can't book them to do anything interesting,and the brand feel stale and cold to everyone, so none of the signings have any meaningful effect on momentum or business.
WWE has Damien Priest and Dom Mysterio in prominent spots on RAW every week, and the brand is hot as hell.[/spoiler:lit]
