>>16291431>faceGood guy, moralfag, or generally a guy the crowd likes enough to cheer him
>heelBad guy, general prick, sadist or cowardly faggot, is supposed to get booed (but sometimes doesn't)
Then you have the "Tweener", who's supposed to be in-between categories (a "good" bad guy) but its arguable this doesn't exist and is a reddit term. Stone Cold Steve Austin was considered this even though his character was a fucking piece of shit for all intents and purposes.
Heel & Face works differently in Mexico and Japan than in USA