>>16296958 In kayfabe Seff is a bit of a hypocrite yes. His goal is to be the best, he can't suffer Roman being better than him or holding a title that's bigger than his, especially when he knows he can beat him but was kept from more title shots by Roman and not getting a so called clean shot at him with OG Bloodline interfering or even by Roman resorting to dirty tactics.
He didn't lose to Roman 1v1 but Roman got DQ'd hard but had the so called "Champion's advantage" covering his championship run.
So he knows he should be the main guy but isn't and he knew he wouldn't get the match against Roman the #1 even if he wanted and knew he could go over.
This is the cause of his current animosity, bitterness about how Bloodline was successful and beat him in his own game