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I liked Tough Enough but the problem was that the contestants they picked were rookies. By the time some of those people were ready, nobody remembered the show, defeating the purpose. There also a lot of BS from Triple H, Bill Demott, Trish Stratus and others who made the people in it look bad.
I don't know what the goal is here. If they want to find people to use right now, they have to use indy wrestlers, but they will know the basics already which defeats the purpose. If they use non-wrestlers, the wrestlers probably won't even be ready to do Level Up style matches before the show is forgotten about. The only way this really could work is if you tape the show then air it like 3 years later when the people are on it are potentially ready. I don't think they are doing that here.