>>16421879>AEW fans are poor >In today's WOR episode at
http://f4wonline.com, Dave addressed a mailbag question that noted that advertisers have historically been reluctant to sponsor WWE shows because advertisers see WWE fans as poor and unlikely to spend money. The question asked whether this reputation is deserved, or just an antiquated view that stubborn ad executives are unwilling to abandon.
Dave answered that multiple demographic studies have repeatedly found that WWE fan demographics (or "demos") are low-income, and "very ethnic" which he immediately clarified specifically meaning "very, very, Mexican," and overall unlikely to spend money.
Dave contrasted WWE with other "sports entertainment" demos, noting "soccer has the good demos, hockey has the good demos," and concluding that advertisers apparently believe NASCAR has better demos to advertise to than WWE does, though he conceded WWE demos skew younger than NASCAR.
