>>16450666You have to look at how many Nielsen boxes there are, where they are located, how long each of them have had that contract and what kind of retards have 'em. We talking about people who fucking pool in to watch Big Bang Theory reruns here. You know a single person that watches that show in current year and isn't embarrassed to admit it? I don't.
The further technology moves away from big screens, the less accurate the Nielsen ratings are at indicating how many people watch a show.
And while it is fun to console war, that's all it was, that's all it will ever be. It's an indicator of audience proportions and demos for advertising purposes. You basically pay more for ad time when your pizza ad runs on a "hot" show, that reaches a certain demo or target audience. This way broadcasters can hustle more money from Domino's when they run their ad at a specific time and Domino's thinks it's reaching the kinda audience that buys or will buy their pizza in the future.