>>16512553HIMAWARI stan here who actually owns some CA stock and reads their quarterly statements. They're overall a pretty successful company with a strong core business of ads/gaming. Lots of the other businesses, like their idol groups or dance teams, lose money but they don't care because it gives them clout with nerds and more opportunities for corporate synergy. They've been trying to more closely integrate their businesses for a while like with cyberfight. Like when they published granblue versus, which they expected to do well, and wanted to try to sell to wrestling fans when they had Rika and Shoko play it.
Or when they launched queri so otaku could ask questions directly to their favourite idols, like a shitty cameo, and then extended it to TJPW girls. They quickly put Kira on it, even though she may not be the most popular, because she speaks English and they saw a chance to easily market it to some western fans.
It's a pretty standard kaisen ('improvement') strategy where they try to increase revenue not by cutting workers but expecting more productivity and more closely integrating acquisitions over team to improve efficiency. It's why Takagi is obsessed with social media numbers, he knows CF bought DDT to buy into the wrestling nerd space, they don't expect to make big money from actually wrestling. Wrestling just isn't very profitable in Japan, even if you're NJPW, but might means more cygames sales to otaku with high attach rates.
So expect more corporate synergy events for cygames with the girls. Or them to show up on horse racing ads for abema. They're not going to shut anything down, WU means thousands of nerds they can potentially sell queris to.
Corporate synergy yo
