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I don't think anyone will agree with me, but my take is that they died when they lost reddit.
Shit was going decent, the redditers and redditminded were defending them and Tony even when it made no sense. But when Vince was out at WWE the redditers switched feds. It's that high income basedcuck audience Meltzer was talking about like 2 years ago, without them, the only remaining audience is NJPW/RoHfags which is not enough for mainstream TV.
tl;dr reddit clowns refused to watch WWE after the smackdown live era because Vince was "Problematic." They switched back as soon as he was gone.