>>16789197His new gimmick in WWE is he's a stereotypical jew shady porn producer, Samuel Z. Friedzstein, who keep offering all the female wrestlers to star in his movies, he even offers it to Stephanie McMahon at some point. He's a heel though, so he usually says: "You women from <this town> are too ugly to appear in my movies. I'm not even sure you are real women, you have more facial hair than my rabbi..."
His first feud is against The Miz, after he offers Miz's wife Maryse a role in a movie with five black men.
He then feud for a year against CM Punk about various NXT women.
At Wrestlemania he faces a very angry Undertaker because he offered a role, not to his wife Michelle McCool but to their 13yo daughter, to what Jerry Lawler cried out: "Oh my god! Oh my god! Did you here that, Maggle!?" and almost had a heart attack again.
