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It's really hard to be the 3rd promotion. You have to be different from the first two promotions but can't be too radical or you limit who you appeal to. You usually have a lot less money to work with and lesser talent to work with. And anyone who you have who is good ends up getting signed by the first two promotions.
Most people also just don't want a third promotion, sad to say. People will give every excuse in the book not to watch TNA. MLW, NWA, WOW, NJPW, CMLL or other feds.