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He's basically "what if a yard tard made it" doesn't have big muscles or proper gear, still lives a in a trailer, he's easy to relate to. People make fun of Cody by call him a CAW, but Jeff is what most CAWs look like. Retarded facial hair, facepaint, a tank top and pants cause you would feel to insecure in anything else. His moveset is also very CAW, flips, a cutter and punches, and none of those gay flips where a crotch has to go into someone's face.
But probably most importantly he's incredible at the aspects of wrestling that are most important but most so called smart fans don't even considered when talking about if a match is good. To the retarded mind of most wrestling fans, including smarks, Kurt Angle is a great wrestler cause he's "technical" he does the suplexes and submissions you associate with technical wrestling. But outside of WWE where someone can plan Kurt's matches spot for spot he was a complete failure, in TNA he did spot fests and in Japan it was like watching a dog take a shit. Awful stuff. Cause he never understood what's actually important to a match. And that's connecting with an audience. Jeff connects to the audience, he comes out looking like what every dork wanted to be when they were in high school, he has the fake artsy side which does so well in those flyover states, and when that bell rings he sells his ass off with the intention of gain sympathy, and he gets that sympathy every time. And that sympathy feeds into his comeback and regardless if he wins or gets cut off at the last second and loses, you felt something watching his match.