Let's say you have 15 heels, 15 babyface's, and you wanted to make a formula / flowchart / recipe for the most basic booking logic to build a card. Feel free to use diagrams. Be it an indie with 12 shows a year or one with weekly TV and PPVs

I got no idea how to do it, but I will have a go...
1) Rank your roster 1-100 (IR- Initial rating, higher number = better)
2) Put the belt on the guy with the highest IR.
3) Let him have a reign of 10 months
4) Feed him challengers in order of low to high IR.
5) Ensure each of the challengers have been fed wins from the lower card, the higher the rated the Challenger, the more wins they should have accrued before facing the champ.
6) Champ looses 10 months in to his reign, to the 2nd highest IR rated wrestler (who has been gaining Additional ratings(AR+IR).
7) New champ has the belt for 1.5 times the length of the previous champ
8) Repeat the cycle once there has been 4 champs, resetting to a 10 month title reign.


I'm not saying this is good, or without flaws (such as, what the fuck does the champ do while waiting for challengers to rack up wins) but its a starting point.

Anyway, lets see your basic booking logic, that you could let an excel sheet build a card for you in a hands off way.