>>16920631The business was built on long reigns. Inoki, Big Daddy, Bruno, Hulk. Cody's doing great business wise right now. Even if we take all that away, Cody winning works better for the story. He's feeling the weight of being champion and not just champion but the man. He's losing friends and having to go to darker places. KO messed with the wrong man and paid for it and will now blame Sami for his defeat, because the man is constantly backstabbing his friends but looking for justification to do so.