>>17048749>Go be a brandBut they're not doing that. They're being the person behind the brand, which kills the work, and thus weakens you as a brand. Being a Twitchfag isn't building a brand.
Taking yourself and this business seriously as an attraction in the ring is building your brand.
They don't get it. I shouldn't be seeing any heels smiling with some schmo jockey on ESPN or taking pics with fat fans, no point in heelwork then. I don't want to hear on a podcast about how you had a dudeweed day with a random stoner when you're a marketed face wearing one of the belts. Why should I come to watch you, spark my interest. Most of these guys don't seem to be anyone I'd pay the exorbitant price of a WWE ticket for at a Wrestlemania or Summerslam.