>>17096408According to Carlito on CVV interview, the original promo was done to make him seem like kinda like Razor Ramon 2.0 which is fine, but he didn't actually know the original introductory promotional material of Razor had Scott spit fruit on someone. Vince demanded more of it. And the apple just stuck as his gimmick from there on.
And apple because of the consistency and sugar in it making it sticky and stick to faces.