>>17178507Oddly, I don't think WWE cares if a ton of people to watch it. They'll be happy if they do of course, but they just want to see how these people get over on TV and get them used to performing on WWE shows. And if they can make a 4th brand or take viewers away from other feds, even better.
They really needed a second NXT though. NXT's roster is too big and the main rosters don't have enough room to bring in everyone. They can also now bump people down to Evolve who maybe need a new gimmick or need more time than just firing them. I also think they are just getting better at producing talent and picking better prospects, so there's more talent than before.