>>17212588Yes. A source close to Ryback said that the plan is to have Rock turn on Cena so that Cena can turn face again, and the best way to do that is for Rock to betray him and anoint Ryback as his champion. After beating Cena, Ryback is expected to hold the championship for several months. He beats Cody at Money in the Bank, Brock at Summerslam, and Goldberg at Crown Jewel before turning face by retiring Punk at Survivor Series. At the Royal Rumble he beats the Shield (including Dean) in a 3v1 match. This is to build into a feud against the Rock at wrestlemania. After he beats the Rock, he chants "Feed Me More!" and the rest of the bloodline comes out, gets squashed, and he stacks them all on top of each other and holds his championship in the air with a foot on the pile to get the pin. His celebration happens afterwards.
His contract is set to expire not long after wrestlemania, though. It's unclear if he wants to stay champion for a prolonged period of time or go to hollywood. There's some speculation that he'll do both, but that isn't confirmed yet.