>>17555715I think it helps having a secondary title as the workrate championship while they prestige the WWE champ as a prize fighter. It allows them to build an actual story without relying on sudden title changes to move the needle.
If a talent doesn't have the charisma and skillset to carry a year-long run, don't bother making them the champion. The main title shouldn't be something that everyone wins, so use the WHC for small bodies that aren't made to face the company(jey, sami, chad, finn, dom, priest, etc)