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He never really politicked to go over himself but was one of the most influential heels of his era. Sparked the catalyst of Flair and Lawler's careers, had a good run against Hogan pre-Andre, became the most popular gaijin wrestler before Kenny Omega, helped get ECW off the ground, had a few stints in WWF and WCW, and was in a few Hollywood movies. Honestly if they let him get a couple more long world title reigns then he would be as popular as Hogan or Undertaker but he was never the one to demand title reigns and it was the era where white meat faces won at all costs