at first it was because the coconut community they had been building for 5 years was the only thing that could get the spotlight since there was no way in hell they were going to drop it for anyone, now it's obvious he was never meant to get over, they signed him because it was better to have him linger in the fed midcard than go somewhere else and gain traction. They even got some money out of him with merch and sponsorships so it could have turned out even worse. He could have been a Kross.