>>18105233I can at least say it was genuinely a good business idea whoever came up with it. The closest thing people had to it happened in 2022 with Clash, the problem with that is that it was an awkward area for travelling. If WWE did a Wembley show at the time they'd have done insane numbers at Wembley. It is significantly cheaper and easier for a majority of people to travel to London from within the entirety of the UK and even from Europe.
That first All In was fueled by not having an easily accessible wrestling PPV since 2003 in England, as well as the legacy talent that they had which people recognized. Can personally say that people bought tickets just to see Sting because they remembered watching him in WCW back in the day. Tons of 50-60 year olds were walking around with dated British Bulldog shirts and Bret Hart tees. Ironically I think that WWE ran a Wembley show, a Sumemrslam or a Survivor Series in Wembley it would've easily been equal or slightly more attended than 1992. The problem 2024 had is that 2023 All In was honestly not that good of an event that didn't leave a great lasting impression, the main event wasn't that great either. Honestly, apart from the opening match and some of the more unique stipulations, its hard to remember much about the matches from 2023.
Accessibility and striking while the desire was there, you can't really capture it again. People who checked it out because wrestling hadn't "been in the UK" were satisfied or were attending other live shows at the time.
Honestly I don't know why they didn't do a bigger venue for Clash, Scotland's actually a decent market.