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Highlights:
>AEW, along with countless WBD properties, will be greatly affected by the WBD split.
>“You don’t know what’s good or bad,” said Dave Meltzer on “Wrestling Observer Radio,” in a vague—if not obvious—outlook. Meltzer, who has had his own issues with AEW numbers, was inclined to believe AEW adds an additional 500,000 viewers on Max. These estimates came from a NOW DUBIOUS report from BJ Bethel of SEScoops
>While nobody knows what the actual numbers are, Zaslav’s comments on Monday’s investor call seemed to throw cold water on AEW’s viewership on Max being significant.
>“Inside the U.S., sports has been less critical,” said Zaslav. “It’s viewed, but it hasn’t been a real driver for us.”
>Zaslav went on to note that HBO Max viewership accounts for for 25% of programming spun off from the WBD networks. This means AEW, which is not part of TNT Sports though is currently listed on Max’s sports page, would fall WELL BELOW below the 500,000 additional viewers on Max.
>“If AEW is doing really good in late 2026, I think they’re pretty safe. If [AEW] is doing bad, it wouldn’t be good,” said Meltzer, once again stating the obvious. “It could be great, depending on different factors. It could be terrible, depending on different factors,” said an increasingly vague Meltzer.
IT'S OVER
https://www.forbes.com/sites/alfredkonuwa/2025/06/10/wbd-split-will-affect-aew-but-nobody-knows-how/
>AEW, along with countless WBD properties, will be greatly affected by the WBD split.
>“You don’t know what’s good or bad,” said Dave Meltzer on “Wrestling Observer Radio,” in a vague—if not obvious—outlook. Meltzer, who has had his own issues with AEW numbers, was inclined to believe AEW adds an additional 500,000 viewers on Max. These estimates came from a NOW DUBIOUS report from BJ Bethel of SEScoops
>While nobody knows what the actual numbers are, Zaslav’s comments on Monday’s investor call seemed to throw cold water on AEW’s viewership on Max being significant.
>“Inside the U.S., sports has been less critical,” said Zaslav. “It’s viewed, but it hasn’t been a real driver for us.”
>Zaslav went on to note that HBO Max viewership accounts for for 25% of programming spun off from the WBD networks. This means AEW, which is not part of TNT Sports though is currently listed on Max’s sports page, would fall WELL BELOW below the 500,000 additional viewers on Max.
>“If AEW is doing really good in late 2026, I think they’re pretty safe. If [AEW] is doing bad, it wouldn’t be good,” said Meltzer, once again stating the obvious. “It could be great, depending on different factors. It could be terrible, depending on different factors,” said an increasingly vague Meltzer.
IT'S OVER
https://www.forbes.com/sites/alfredkonuwa/2025/06/10/wbd-split-will-affect-aew-but-nobody-knows-how/
