>>18486517Numerous reasons.
1. ESPN will have a massive drop off in subscribers after football season ends. Having continuous reliable monthly content that has a fanbase overlap with sports will be huge to maintain subscribers February to August. The fact that WWEs biggest attraction months are January-April right when football is ending and will pull in the most casual subscribers at that time is a massive boon to their service in what would otherwise be a graveyard period
2. WWE is continuously expanding events to 2 days meaning those 10 events could in actuality be 14-18 separate broadcasts by the end of the deal.
3. The PPVs are, with this new broadcast deal, effectively very fancy Raw or Smackdown episodes. They're going to be broadcast on the actual ESPN channel. They can sell ad space for them just like they can a big SEC game or MNF.