>For Spitzer, the plot-driven nature of WWE programming crosses over beyond the streamer’s sports strategy and dips into the overall goal of entertainment that Netflix strives to achieve.“When we did the deal, we thought about, ‘This is just 52 weeks of, in some ways, an incredible Telenovela,’” Spitzer said, applauding WWE heads Nick Khan and Paul “Triple H” Levesque for raising the bar creatively week in and week out.
>“It’s hardcore sports programming, but it’s got the storylines that carry you throughout the whole year.”While one might expect WWE viewers’ Netflix profiles to lean toward sports documentaries or action flicks, the storytelling attracts a broader audience.
>Over 55%of current Netflix subscribers who watched “Monday Night Raw” also watched “Happy Gilmore 2,” for example, while nearly 40% also watched “KPop Demon Hunters.”“It’s bringing in kids, men, women, everyone. So it’s not like they’re just watching WWE and turning and watching standup comedy. It’s everything from a ‘Bridgerton’ to ‘Squid Game’ to standup,” Spitzer said. “It’s pretty family-friendly overall.”
