Deep down the people who shitpost negatively about Iyo do it as a way to distract themselves from how they're genuinely in love with her. And are uncomfortable with this and others feeling the same way.

Because they can't have Iyo, they resent and disdain her and anyone else who feels how they do. So they say she's ugly, troll iyo fans, post unflattering pictures, shit on joshiposters, bring up her being with Evil or Punk and try to turn /pw/ against her and run her off the board because it hurts too much knowing how attractive she is and they can't have her.