>>18698040 The opposite of picrel
Image is first and foremost, the image has to be cool. The first impression of the image is why many people, including me buy shirts. It has to be striking in the right way and convey an emotion or be a cool pose. I can't believe how many shirts out there completely fucking miss this point. With the availability of AI people have gone retarded and lazy with giving it thought.
-Great slightly missed example was the Brit Baker bruised face shirt. If she'd had tilted her head and stared menacingly it would have been a great shirt instead of a shirt with a striking and controversial image - and you still wouldn't know who the fuck she is if you never heard of her and just saw the shirt front so it's not really a wrestling t either in that sense.
Secondly good printed texts. Company logo size on the shirt must be small, barely recognizable or blended in. Too often these are lame and generic.
I can understand name branding like your typical wrestler portrait with obnoxious font name on there have a purpose of getting that name out there or signifying something .
Avoid printing your catchphrases and joke of the month unless they really fucking over. AEW is the worst offender in making a shirt of everything that was ever said in a bit on the show even from the undercard talent.
To give an good example like you see the Hulk's name or Hulkamania on a yellow shirt and you think of All-American Hulk, vitamins, hulking up etc, that's enough for his character to make that connection without even an image. But to just print an oversized name logo and some random image is just low IQ garbage.