>>18740940The ratings were made a big deal in hindsight over the Monday Night Wars, so when AEW was starting, the terminally online wrestling crowd was salivating to have another ratings war so they could feel like they were part of something.
The pro-AEW crowd was annoying as fuck, so this is a way of making of fun of them when things inevitably blew up in their face.
That's why it gets discussed to death. But it's worth caring about if you want things you enjoy to do well and reach more people.