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I don’t think you can really fix it without a Time Machine. But the best way to salvage it is as follows.
Pick top guys and priority projects. They should all be billable at a least six feet and have an athletic build. If we ever find a Rey mysterio or a dick Murdoch they can be the exception but AEW hasn’t found one yet. These top guys only have competitive matches against each other and no one else. And they are all expected to be willing to work every dynamite. Top guys aren’t allowed to be part timers anymore.
The undercard works like 80s ajw. Sticks to the absolute basics so they aren’t botching shit up and making the show look fake. They’ll also be working house shows, possibly under a different banner, so they have a chance to develop and improve.
Strong face/heel dynamics. Every match the fans should have someone to root for.
Also all unattractive women are fired and all attractive women are reworked into being valets or something instead of wrestlers.