There is a VERY reasonable argument to be made for Bret Hart being the biggest self-mark politicker in the history of the business.

Here's a breakdown of Bret Hart's PPV matches from SummerSlam 1991 and Survivor Series 1997.

SummerSlam 1991: defeated Mr. Perfect
Survivor Series '91: lost a 4 vs 4
This Tuesday in Texas: defeated Skinner
WrestleMania VIII: defeated Piper
SummerSlam '92: lost clean to Davey Boy
Survivor Series '92: defeated Michael's
Royal Rumble '93: defeated Razor Ramon
WrestleMania IX: lost to Yokozuna with shenanigans
King of the Ring '93: won the tournament in matches against Razor Ramon, Mr. Perfect, and Bigelow
SummerSlam '93: defeated Doink; lost to Lawler with shenanigans
Survivor Series '93: won a 4 vs 4
Royal Rumble '94: lost a tag match; co-won the Rumble
WrestleMania X: lost clean to Owen; defeated Yokozuna
King of the Ring '94: lost to Diesel with shenanigans
SummerSlam '94: defeated Owen
Survivor Series '94: lost to Backlund with shenanigans
Royal Rumble '95: draw with Diesel because of shenanigans
WrestleMania XI: defeated Backlund
In Your House 1: defeated Hakushi, lost to Lawler with shenanigans
King of the Ring '95: defeated Lawler
IYH 2: defeated Jean-Pierre Lafitte
SummerSlam '95: defeated Isaac Yankem
IYH 3: defeated Lafitte
IYH 4: defeated Yankem
Survivor Series '95: defeated Diesel
IYH 5: defeated Davey Boy
Royal Rumble '96: lost the Undertaker with shenanigans
IYH 6: defeated Diesel
WrestleMania XII: lost to Michaels with shenanigans
Survivor Series '96: defeated Austin
IYH 12: lost to Sid with shenanigans
Royal Rumble '97: last eliminated with shenanigans
IYH 13: won fatal 4 way
WrestleMania 13: defeated Austin
IYH 14: lost to Austin with shenanigans
IYH 16: won 5 vs 5 match
SummerSlam '97: defeated Undertaker
Ground Zero: defeated Patriot
One Night Only: defeated Undertaker
Badd Blood: won a tag match
Survivor Series: lost via screwjob