While AEW, WWE, and NJPW are posting record low ratings and/or struggling to fill seats, joshi is arguably the hottest it's been since its peak in the 80s. Stardom is doing record houses seemingly every week despite losing both Tam and Mayu while making legitimate mainstream stars. TJPW is staying strong domestically and drew a company record 2,500 paid fans in Dallas this July, selling more tickets than Dynamite does many weeks. Marigold is also doing well and has had increased buzz since Mayu jumped ship. The smaller indies also seem to be healthy. So what's the deal? Why has joshi been able to avoid sinking into a black hole like every other promotion sans CMLL?