>>19146148Sorry, didn't see this earlier.
Yes, you absolutely have to look out for yourself. But you also look out for the business. You listen to any of the old timers not named Bill Goldberg and they tell you that.
No, not everyone could have done what Goldberg did. But let's look at what his booking accomplished. Yes, on the one hand, it created one of the biggest draws on the WCW roster. But how much oxygen was sucked out of the company because of that push - if they hadn't handed it over to Goldberg, who's to say that they might not have been able to build six guys in his place, much like WWF was doing at the same time. But it's hard to build a group of talent when all the focus is on one guy, when that one guy is going to bury anyone else he's put up against no question. And when that one guy doesn't know how to put anyone else over, it actively becomes a problem.
WCW might have survived if it had built other guys at the time when it built Goldberg. It was the lack of talent that made them bring in Russo, who arguably paved the beginning of the end by leaning into an edginess that wasn't part of the WCW vibe that made it so popular in the first place. What Russo was trying to do was fill that main event talent gap. But it was much too quick; talent is best established relatively slowly, and meanwhile his ideas were a train wreck.
It's great that you enjoy Goldberg. But pretending that Goldberg somehow achieved his own success is being a mark. It was handed to him. Yes, he ran with it, and not everyone could. But, again, would you take career advice from Goldberg? The only advice he could offer you is, "Hey, get someone to give you a big push then no sell everyone you work with." As you've pointed out, not everyone can do that even handed the push.