During the All-In podcast, Triple H spoke about WWE’s creative philosophy. He compared WWE’s approach to mixed martial arts. He said that while MMA is built on real competition, it still relies on personalities to attract fans. It is also hard to miss the fact that AEW also books much like UFC, where Tony Khan plugs wrestlers into matches without any build.

Triple H said WWE is focused on stories, not match quality. That is a big difference between the two, because WWE is sports entertainment. AEW may book things because it’s a great match, but WWE doesn’t do it that way. They work on good stories instead.

>“We tell stories. I’m less—and people within our business sometimes take this wrong—but I don’t—we don’t write the shows based on, ‘That’ll be a great match.’ We write it on the stories that we can create.”

Triple H continued by explaining how WWE builds on traditional storytelling structures. WWE isn’t about the quality of a match, or the amount of near falls that one match might have, but it’s the story of it all that hooks fans into an angle.

>“The protagonist, the antagonist—how does that work with each other? Telling stories that can resonate with people, that maybe they’ve experienced in their real life, some type of fantastical version of that.”

>https://youtu.be/mFWsIykqa7w