>>19311156Bruh the Ultimates line helped saved Marvel during a time they were about to be bankrupt. Fans only cried years later when Ultimates 3 and every other release after that had really shitty writing.
Marvel and DCs problem is that there modern artist suck at character design. Back in the day you could be a newcomer, see just a pic of Omega Red or Venom and you had to know who the fuck is this guy? That's why no one cared that back in the day if the writing sucked. No one can create characters that capture the imagination unless there variations of other popular heros but that's like shooting fish in a barrel and runs it's course after a bit