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I think it's interesting that it sold out off the back of the new fans rather than the old fans.
Mutoh's retirement, for example, only did 25k.
NJPW realized that the old audience was gone forever (As a big mass, that is) with the big Inoki mindbreak of the very late 90s and very early 00s, as well as his retirement. So they had to start building a new one, and this is the culmination of what they did.
Now it's a question of if they can hold on.