>>19712723"ratings" is understood to encapsulate multiple rating (singular) measurements including 18-49, 25-54, 18-34 and P2
"viewers" implies you're only asking for the total viewers, not the sum total of individual segments
it's not about the linguistic equivalent, it's about the industry jargon shortcut, you fucking retard. And yes Max numbers are included, faggot. Seethe and dilate.