>View on Competition: Reigns has stated that he doesn't "personally" see AEW as competition. He argues that AEW caters to a "hardcore" audience, which creates a natural ceiling for their viewership, whereas WWE focuses on "mainstream" and casual fans.
>The "Little Brothers" Comment: In a 2021 interview, Reigns referred to the AEW roster as "little brothers," claiming he could throw almost the entire roster "out of the club no problem" due to his status as a "legitimate athlete".
>Best Talent in the World: Reigns has repeatedly claimed that WWE possesses the "best talent in the world" from top to bottom, asserting that "nobody touches me in this business" and dismissing comparisons to other promotions' performers.
>Response to Cody Rhodes: In recent years, including comments made in 2025 and early 2026, Reigns has poked fun at Cody Rhodes' AEW tenure, suggesting Rhodes "did absolutely nothing" there before returning to the "big leagues" of WWE.
