>>19824268WWE's attendance has gone up while viewership has gone down.
AEW's attendance has gone down while viewership has gone down.
Wrestling overall is less popular, but the fans who stuck around are willing to spend money, willing to give competitors a try, and seem to (per capita) prefer and prioritize going to shows over watching from home
Such that AEW isn't thriving, it has little to do with WWE name recognition and more to do with AEW failing to capture the fans who gave them a shot but ultimately decided to move on.