Quoted By:
"Big Data, however, costs the stations almost all of their drops in 18-49, so this new system has not improved and changed 18-49 much at all, the group that had the heaviest damage. So the key demo damage, the one that hurts the ad rates and the value of wrestling to the station, has not been improved. People who look at the viewership see marked improvement but as far as value to the stations, it’s minimal for the WWE shows and perhaps due to the 50-54 gains, a little less damage in the eyes of WBD for the AEW shows. But the reality for how AEW is doing is at this point dependent upon what the actual numbers on HBO MAX are."
So there were uncounted boomers sitting around watching wrestling 5 times a week? Are any numbers real for any promotion?
