>>19961492the presentation is integral to the interpretation. if the heel isn't constantly being laid out, humiliated, dog food dumped over their head, pinned with 1 foot in a tag team match - only to win and keep the title at the PPV after shenanigans - then they aren't a chickenshit.
The Miz is the most notable recent chickenshit heel world champ (which are rare), because you saw just how he carried himself that he was scared to death of getting his ass whipped in a fair fight. MJF was playing the chickenshit role (with no title) in the leadup to getting squashed by Wardlow, which is most of the reason Wardlow wasn't elevated by it - no title win. Then MJF drops his MJFbomb, disappears for a while, and hasn't played the chickenshit role ever since.
