>>4692453(1) Cody didn't book Jericho, you idiot.
(2) Jericho's title reign wasn't actually that great. It was full of sports entertainment shit, like that shitty celebration segment with SCU hiding in the marching band and the terrified goat that refused to come out on stage. The matches themselves were also often mediocre because Jericho was fat and unfit.
>>4694253Machiavelli actually said being loved was better but it was very difficult to achieve; being feared took far less effort and skill to pull off. He also discriminated between being feared and being hated. The latter should be avoided at all costs; being hated is the sign of an inept leader and is what happened to Cody.