>>4727086because they have him for years to come.
they dont have to put all their "pillars" in main event scene in the first 5 years of the company, they can slowly build guys like Starks up in the background and cycle them in the main event scene when they need to freshen it up.
Its smart, long term sustainable booking where they always have a guy in the wings that can be slotted in the main events if someone gets stale, injured, or they just need to refresh the scene.