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Because he's boring and average at best in the ring. He's got a good look at that's it. Partnering him with MVP helped him but he's still not good enough to be 'the guy'
Honestly though with the amount of dorks who constantly obsess over wrestlers needing to look like roided freaks from the 80s you'd think WWE fans would love him considering they claim this is the body type they love and its why they can't take AEW serious.