UFC, Funko, and others have the right idea with NFTs which is to sell packs with odds at rare pulls which can be redeemed for limited edition physical merchandise. They essentially use them as a raffle where even if you lose, you still have a digital trading card. Best implementation I've seen yet and even then, it's a retarded gambling sham.
But NFTs merely as a store of value, neck yourself if you fall for that shit.